About Us
Welcome to the brokerage firm that brings a new spirit to the world of real estate and offers a revolutionary combination of extensive human experience and smart technology.
We are proud to present to you an advanced brokerage firm that uses unique and innovative technologies, including the use of artificial intelligence (AI), to locate potential buyers and sellers for you with maximum accuracy and with unprecedented speed.
Our artificial intelligence systems operate in real time, analyzing data from multiple sources and providing a significant competitive advantage to our clients whether you are selling a property or looking for your next home.
Moreover, we invest in extensive and multi-channel advertising:
Each property is promoted on Israel’s leading websites, such as Yad2, Madlan, social media platforms, and other high-exposure channels targeting a quality and relevant audience.
We run focused and precise marketing campaigns on social media like Facebook, Instagram, TikTok, and more—using smart targeting that reaches the right audience at the right time.
We don’t just find buyers — we know how to create them.
The technological tools at our disposal were built to serve one purpose:
To shorten marketing time, maximize exposure, and ensure a smoother, faster, and more profitable buying or selling process.
But above all, behind every smart system stands dedicated, professional human support.
Each of our clients receives personal guidance from the initial stage of interest through the closing of the deal—and even beyond.
We proudly uphold values of dedication, full availability, complete transparency, and professional guidance at every step of the way.
All of this is led by a team that is the heart and soul of the agency — professionals with over 20 years of experience in the world of high-tech and sales, bringing with them business thinking, operational precision, and the ability to create deep human connections.
This is a real estate agency that not only operates differently — it thinks differently.
Meet Our Team
Yehonathan Lugassy
Founder & CEO
Graduate of the elite IDF computer unit (Mamram), Yehonatan holds a B.A. in Philosophy and Jewish Philosophy from Tel Aviv University and is a graduate of the Executive Management Program at Lahav, Tel Aviv University. He also holds a Business Administration Diploma from the Open University.
Over the past two decades, he has gained extensive experience in the high-tech and management world, working at leading companies such as Intel and successful startups like Persay and Trusteer, both of which were acquired by major U.S. corporations.
Later, he founded and managed Blue Pen Articles Israel’s leading content and online marketing company.
As an entrepreneur, manager, and visionary, Yehonatan brings to the real estate world the precision, innovation, and strategic thinking of the high-tech industry with the goal of creating a completely different service experience: smart, focused, and personalized.
Our vision is clear: to turn technology into a true lever for our clients and to offer a real estate experience that is more precise, more advanced, and above all, smarter.
Anat Lugassy
A real estate sales expert with vision, rich experience, sharp intuition, and the ability to turn every deal into a success story.
Behind every successful real estate deal stands a rare combination of business insight, sharp intuition, and smart negotiation.
I bring with me three key elements that turn this combination into an art:
Years of experience in sales, deep familiarity with the luxury market, and the ability to accompany clients on their personal journey, from initial hesitation to the final decision.
In the past, I managed sales for private and international events at the David Citadel Hotel in Jerusalem, working closely with high-net-worth clients.
Later, I served as VP of Sales at the e-commerce company Blue Pen Articles, a role that solidified my strategic and managerial skills in a dynamic and demanding business environment.
I was drawn to the world of real estate from the understanding that the true essence of sales lies right here.
This is a field where every client, every property, and every deal is a world of its own and I’m here to refine all of those worlds into one perfect transaction.
Today, I specialize in the sale of luxury properties, offering personal guidance, a results-driven approach, and uncompromising service.
My work is rooted in experience, attentive listening, and the ability to create the right match between a precise property and the right person.
I believe that when experience, attentiveness, and responsibility are brought to the table trust is built, and from there, anything is possible.
Values That Help Shape Our Success
How Do We Measure Success?
When a client truly recommends us – not just when the deal is done.
Why Do We Get Up in the Morning?
Connecting people with homes – not just to sell real estate, but to make dreams come true.
What Motivate Us?
Trust, transparency, and a personal touch that feels like family.
What Do We Promise?
To be with you every step of the way – from the start until you get the keys.
What Do We Choose in Every Deal?
To help people grow – not just sell properties.
What Matters More to Us Than Commission?
A word. Trust. A client who comes back smiling.